Thursday, August 25, 2011

Fake Online Reviewers Busted

One of the following two online hotel reviews is a fake, bought (at ridiculously low wages) by the hotel involved, and one is legit.

1. I have stayed at many hotels traveling for both business and pleasure and I can honestly stay that The James is tops. The service at the hotel is first class. The rooms are modern and very comfortable. The location is perfect within walking distance to all of the great sights and
restaurants. Highly recommend to both business travellers and couples.

2. My husband and I stayed at the James Chicago Hotel for our anniversary. This place is fantastic! We knew as soon as we arrived we made the right choice! The rooms are BEAUTIFUL and the staff very attentive and wonderful!! The area of the hotel is great, since I love to shop I couldn’t ask for more!! We will definatly be back to Chicago and we will for sure be back to the James Chicago.

Can you tell which one? A team of researchers at Cornell University can, with a computer algorithm they've worked out. Details here, and the full paper here.

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